Cable TV provider, Multichoice has come under fire across Africa over ’vintage content’ and repetitive repeats of broadcasts on DStv channels.
In South Africa, an online petition on change.org so far 189,385 people of the 200,000 target have signed, demanding “DStv to give South African subscribers a payment break or decrease prices during Covid-19.”
South African subscribers accuse DStv of discounting subscription charges in other countries like Nigeria while ignoring their biggest market. There are 8.2 million DStv subscribers in South Africa and 10.7 million subscribers from the rest of Africa raking in 25.7bn rand (about Shs 5.1 trillion) in revenue in the first quarter of FY 2019/20.
Nigeria is DStv’s biggest market outside South Africa – contributing about 33 per cent of the total subscription revenue for rest of Africa (RoA) in 2018. Kenya and Zambia both contributed 12 per cent each while other markets contributed 43 per cent. In the first half of FY 2019/20, Nigeria contributed 38 per cent, Kenya 10 per cent and Zambia at 9 per cent and the rest of Africa 42 per cent according to figures from MultiChoice Group.
Martin Mabutho, the chief commercial officer of MultiChoice Nigeria is quoted by The Eagle as saying that the discounts are a way to thank their consumers for consistent loyalty.
“The discounts given are in line with MultiChoice’s mission to provide quality content and a chance for their loyal and valued customer base to experience a wider range of content on higher packages.”