Visual Search In Instagram Lets People Use an Image To Find Similar Products

Facebook is working on visual search technology for Instagram as it continues to invest in immersive technologies like augmented reality and artificial intelligence that will be the foundation for the way we shop online going forward.

On Instagram, shopping begins with visual discovery. Every day, people scroll through the app and see thumb-stopping inspiration, which becomes a jumping off point for the shopping journey. This year, Facebook is testing a new visual search in Instagram, powered by AI that will help shoppers easily find products on Instagram.

Visual search helps people find similar products – like floral print dresses – just by tapping on an image of a dress they like. In the future, Facebook hopes to make it possible for people to take photos from their camera to start a visual search. While it’s still early, Facebook thinks visual search will enhance mobile shopping by making even more pieces of media on Instagram shoppable.

visual search in instagram lets shoppers find similar products with images

What is Visual Search?

Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches.

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Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results.

It has a host of applications in the eCommerce industry, particularly for fashion and home decor retailers.

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